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Announcing National Newspaper Association reader survey free reader research

Let’s show advertisers they can get more customers with consistent print advertising!

The economy continues to sputter. Consumer confidence is up, then down. Together, let’s take the pulse of reader spending and prove that NNA-member newspapers can deliver new customers and sales for local businesses. More than ever, advertisers and sales staff expect current reader information about reader purchasing plans.

Here’s how: Join fellow NNA members in the free Pulse of NNA newspaper reader purchasing survey at www.pulseresearch.com/nna. It’s simple — just invite your readers and website visitors to participate in the Pulse of NNA reader shopping survey. Pulse Research provides the promotion ads and a $1,000 grocery drawing incentive.

Benefit of participating in the Pulse of NNA shopping survey

Pulse Research will provide you with the results of NNA newspaper reader shopping results in mid-January. Your sales staff will have the most current consumer product and service purchasing plans for compelling sales presentations that will help you achieve these goals in Q1 of 2010:

• Effectively sell inactive non-advertisers
• Increase ad count and new advertising revenue
• Enable ad reps with current reader shopping information
• Motivate advertisers to commit to a consistent advertising campaign

Example of Pulse of NNA shopping research

Q53. Which, if any, of the following VEHICLE PURCHASING plans does your household have in the next 12 months? [Check all that apply]

To get free reader research data, here’s what to do:

1. Publish the print and website ads available at the webpage listed below weekly between now and Dec. 31 and put the link to the survey on your website through Dec. 31.
2. For additional ads/info, please go to www.pulseresearch.com/nna/ads.html.
3. E-mail marling@paper.net a confirmation that you will promote the 4th Quarter Pulse of America survey. Your publication will be put on the list for a free copy of the research results.

Please contact Andrew Dove at Pulse Research at 503-626-5224 or dove@pulseresearch.com, or Brian Steffens at 573-882-4021 or Brian Steffens at 573-882-4021 or briansteffens@nna.org if you have any questions.