Publishers' Auxiliary

Current Issue

December 2009

Marketing Your Newspaper

Jerry Bellune says the best way to keep your advertisers loyal is to build strong relationships with them. See his and other articles on marketing, starting on P6.

City Hall

Those in local government can be good resources for your paper. It’s important to market your paper to them, too. P7.

Rack Cards

Single copy sales can be increased by using well designed rack cards. Ed Henninger goes over some important elements. P8.

Preaching to the Choir

To reach people who are not reading your paper, Ken Blum says you have to advertise outside of your publication. P9.

Postal Tips

After NNA was able to gain an exemption for smaller newspapers that fall under U.S. Postal Service’s Performance Based Verification, Max Heath delved into the exemption’s specifics. P13.

Circulation Counts

There are ways to improve your paper’s circulation, and Bob Bobber wants to show you how. P22.