National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

Login Your Cart

Directory

Allied Member

AccuZIP, Inc.

800-233-0555
2450 South Shore Blvd, STE 125 League City, TX 77573-2996
https://accuzip.com/

AccuZIP Inc., a national software company, provides feature rich solutions to manage Contact Data Quality, Address Hygiene, USPS® Postal Presorting and Compliance and Mail Tracking and Reporting. Since 1992, AccuZIP Inc. has created award-winning, powerful, and robust data quality and direct mail software. AccuZIP Inc.’s many products and services are certified by the United States Postal Service® at the highest level. The company is also an Accredited Better Business Bureau member with an A+ rating and is SOC 2 and HIPAA/HITECH Compliant.

Press Releases

Black and white and undead all over

There is an undeniable correlation between a strong local news product and a persevering local business dynamic. While one cannot attribute the success of one to the other with any certitude, publishers and the businesses they serve are confident their shared endurance is no accident.

Read more

Boost ad sales with latest 'Relevant' research

A new six-part promotional series is available to local publishers eager to tout how newspapers' multigenerational readership is a lucrative target for advertisers.
The promotions are free to use from The Relevance Project, which teamed up with the research firm Coda Ventures, seven newspaper trade associations and Metro Creative Graphics to produce them.

Read more

Five quick tips to help you grow reader revenue with email newsletters

Good email structure and reader-friendly styling can improve your user’s experience while helping you achieve your reader revenue goals. Here are five easy ways to make the most of email newsletters.

Read more

Gaining new subscribers through sampling

A good way to increase your mail subscriptions is by sending sample copies of your newspaper to non-subscribers letting them see what they’re missing by not regularly reading the paper. Many publishers include a special offer as a sweetener to close the deal.

Read more

HR3076 would allow newspapers 50% sampling

The PSRA, HR 3076, would provide newspapers a concrete benefit: it would allow more mailing of sample newspapers to nonsubscribers. Presently, publishers are permitted to use sampling for recruitment of new readers at the low Within County rate only to the extent of 10 percent of each year’s mailing volume. The new law would raise that limit to 50%. Rep. James Comer, R-Kentucky, the ranking member of the House Committee on Oversight and Reform, has championed that provision to encourage more newspaper readership in his state.

Read more

Newspapers raise their IQ with strategic newsletters

Newsletters are a newspaper’s best friend.

They can be reliable, flexible, supportive, interesting and, depending on the situation, an uplifting personality to hang around.

Read more

Growing revenue in times of crisis: donations, memberships & subscriptions

On November 17th, PressPatron is hosting a webinar to share success stories from independent publishers who have achieved high levels of reader support during 2020.

Read more

Maximizing long-term audience revenue

Digital subscriber acquisition gets a lot of attention, but the equally important and more difficult task facing publishers is transitioning a legacy print audience to new digital platforms while retaining their profitability.

Read more

Monetize your digital audience

Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer preferences, a secular decline in print demand, and challenges to print delivery continue to mount. Coupled with the significant increase in the demand for news as a product of the pandemic, digital subscription volumes are substantially higher than a year ago for most publishers.

Read more

Electronic paid/requester subscriptions can count as valuable add-ons in certain circumstances

The ability to count electronic subscriptions on the annual postal Statement of Ownership, Management and Circulation, PS Form 3526, has been established since 2012. I have not revisited the subject since then, when a third page was added to the form to make counting possible. 

Newspapers selling e-subs, as commonly abbreviated, wanted to be able to count them on their sworn statement as legitimate proof to advertisers of the additional circulation. NNA worked for three years through various channels to make it happen. 

Read more

Sales Advice: What is the core value of your publication?

Your salespeople are telling your prospects and customers that your newspaper is the best newspaper in town — or if you’re the only newspaper, your newspaper is the best media choice in town. 

They go on to say you have the best customer service in town, but what is your core value? What value do you bring to the marketplace that no one else does? 
What impact does that value have on the prospect, not intellectually, but emotionally? What value do you bring that will compel your prospect to ask you to fix their problems?

Read more

What can we do about declining readership?

Our declining readership is not only fueled by a loss of readers to the Internet—it is a result of a decline in younger readers: those who did not pick up the newspaper habit in their formative years.

Read more

Web Design and Web Development by Buildable