National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

The power of restraint

Jul 1, 2019

The billboard needed what a lot of ads need — restraint. 

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Creating believable advertising

Jun 1, 2019

Consider this profession of advertising. Suspension of disbelief is not necessary. It’s an ad creator’s job to encourage willing belief. 

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Creative design generates ‘unskippable’ ads

Jun 1, 2019

You can feature those types of ads in your newspaper by offering advertisers a premium placement that helps your bottom line. 

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How local event advertising is paying off

May 1, 2019

A 2014 Harris Poll on behalf of Eventbrite reported that 78% of millennials preferred to spend money on an experience or event over a material purchase.  

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Generate new revenue by partnering with non-profits for special sections

May 1, 2019

The result: We reached new advertisers and generated new revenue streams in special sections.

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A little more, a little less for sales meetings

May 1, 2019

“Sales meetings — like a lot of other things — fall into predictable patterns,” she said. “The boss talks, the staff members listen, and more often than not, it’s just ...

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Modernize your Classified section by adding more to read

Apr 1, 2019

Adding quality editorial to your classified categories is the next step in growing your Classified revenue.

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Be a better listener and get better reception

Apr 1, 2019

I thought about that old radio recently — and the challenges of tuning in to a station — when I had a conversation with Karl, who manages an ad sales team. 

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Gain advertisers and subscribers at business expos

Apr 1, 2019

At The Galena Gazette, we partner with the local chamber to reach the hundreds of attendees.  This annual expo provides an opportunity to grow both our advertiser and subscriber base.

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