National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Industry Research

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research. The Community Newspaper Readership Survey is conducted by Susquehanna Polling and Research

NNA survey: Newspapers still top choice for local news

Jun 12, 2017

People prefer newspapers for their local news over TV and the internet, according to a survey conducted for the National Newspaper Association.  

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Publisher confidence survey

Sep 28, 2016

The Annual Publisher Confidence Survey is available for participation from newspaper owners and executives. The Survey asks eleven questions that provide direct feedback from publishers on revenue, ...

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NNA survey: Small town residents depend on their community paper

Feb 3, 2014

Two-thirds of residents in small towns across America depend upon their local newspaper for news and information, according to the National Newspaper Association’s most recent newspaper readership ...

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Two-thirds of residents in small towns and cities read community newspapers

Feb 3, 2014

About Two-thirds (67%) of residents in small U.S. communities in the United States read local newspapers ranging from 1 to 7 days a week, according to the 2013 Community Newspaper Readership Study conducted ...

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5 reasons why you should advertise with community newspapers

Download "5 Reasons Why You Should Advertise with Community Newspapers," a four-page, full-color brochure designed to help NNA members show the value of advertising in community newspapers to prospective ...

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Survey: Community papers still tops for local news

Feb 25, 2013

Community newspaper readers, surveyed recently, still say they prefer their local papers for getting their news and information. The survey was conducted in small U.S. towns and cities where the circulation ...

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2012 Community Newspaper Readership Survey

Feb 25, 2013

The purpose of the 2012 NNA Community Newspaper Readership Survey was to continue to examine public attitudes, perceptions, and readership of editorial and advertising contents in local newspapers in small ...

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NNA Advertising Survey Great Ad Ideas

Sep 11, 2012

The difficulty of finding good advertisers for community newspapers is not news to publishers. In an informal survey by the National Newspaper Association of how its member papers feel about advertising ...

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2011 Community Newspaper Readership Survey Report

Following consistent trends, the study shows that 74 percent of people in communities served by a newspaper with circulations under 15,000 read a local newspaper each week. 

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