National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Industry research/Readership Survey

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through annual research conducted in partnership with Susquehanna Polling and Research. NNA often creates house ads, promotions and presentation materials from its research for members to use in their communities. Highlights of NNA’s research can be found in the About community newspapers section of this website. Most recent survey results here.

Content for member papers and websites

NNA provides its members with content they can reprint in their papers or on their websites. This content includes First Amendment columns or editorials from the Freedom Forum, available weekly. 

NNA’s best and brightest publishers have made the Great Ideas session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

House ads

Promote your community newspapers with these customizable house ads. NNA has produced a series of house ads based on our latest market research. House ads from other sources are also presented.

Job exchange

NNA's Job Exchange is your one-stop shop for all your employment needs--post help wanted ads, view openings at newspapers across the country or post your resume if you're in the job market. Manage your employment needs on your own time--24/7 and your ads are posted immediately.

Making News

This guide will provide the people and companies that send you news releases the basics of working with your editor. It answers the basic questions about
how news makes it to print, how to contact a newspaper and how to present one's information.

Media kit template

Research commissioned by the National Newspaper Association shows that, unlike some larger market newspapers, the future of community newspapers is strong. To assist member newspapers get this information out to prospective advertisers, NNA has created components for a media kit that members can download and customize for their markets. Download a copy here.

Publishers' Auxiliary (Pub Aux) is the only national publication serving America's community newspapers. First published in 1865, Publishers' Auxiliary is also the oldest newspaper serving the newspaper industry. 

Pub Aux Live! is a webinar series designed to help community newspapers enhance revenue streams and save on operating costs. Attend a live webinar or view archives of past programs. Are you providing a webinar or know of one that might be of interest to NNA members? Email Associate Director Kate Richardson

Serial Stories

NNA members can take advantage of free serialized story through the Reading Across the Nation campaign through cooperation between the National Newspaper Association Foundation and the Missouri Press Association. The goal is to have young readers across the nation reading inside their community newspapers. NNA newspapers may use the current serialized story by downloading it using the download code: nnaread. 

Tools, help and training on the internet

The internet has a vast number of free resources that can be of use to community newspaper publishers, editors, advertising staff, photographers — everyone involved in producing quality community newspapers. NNA staff has found and organized these links and resources for member use, 24/7, so members don’t have to spend hours or days scouring the web for these resources.


Find a link here that no longer works? Or know of links we should add here? Let us know.

Iowa weeklies launch #InThisTogether advertising campaign

May 12, 2020

"Those small ads at the bottom of the pages are part of a chain covering 20 pages with 70-plus ads," Owner and Publisher Bill Tubbs wrote via email.

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How to host a Zoom party for your audience

May 12, 2020

Missouri School of Journalism students partner with media organizations to solve problems they face. Challenge accepted!

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Reporters Committee for Freedom of the Press offers HIPAA guidebook

May 4, 2020

Medical privacy laws can confuse the most savvy journalist and give public officials a reason not to disclose information that should be provided to the public under state open records laws.

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Issue brief – what if laid off employees decline to return?

May 4, 2020

This week, new guidance has been issued on what happens if an employer tries to return a laid-off or furloughed employee to his or her old job and the employee decides not to come back. 

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Despite hardship, small town newspapers across the country keep the news flowing

May 1, 2020

No business cares about its community more than a local newspaper. From coast to coast, border to border, across the entire USA, newspapers are doing their damnedest to hold tight to their franchise and ...

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Saving 2 small-town newspapers

May 1, 2020

The community was stunned by the April 1 announcement. They had no warning. The papers were the oldest institutions in their communities. And suddenly, the residents realized that their communities just ...

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Looking at the post-pandemic picture for local newspapers

May 1, 2020

But if there is one thing the pandemic has proved, it’s that the role of newspapers as a source of reliable information, locally focused content and community connection remains vitally important.

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Wehaa and Lee partner to help local businesses

May 1, 2020

In mid-March, Wehaa reached out to its newspaper partners with a couple of crisis-relevant ideas to help during this difficult time. 

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Are you reading your own websites?

May 1, 2020

The value of immediate and continuing reports has escalated during the coronavirus pandemic. Your stories are critical to keeping readers abreast of information valuable to navigating this crisis.

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