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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

'A Walk Around' engages readers and interests advertisers

May 6, 2020

"Back in the early days of the stay-at-home order when people were trying to find ways to stay occupied, I put together a game called 'A Walk Around Oakland,'" Hunt explained. "Each stop was a place or ...

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Looking at the post-pandemic picture for local newspapers

May 1, 2020

But if there is one thing the pandemic has proved, it’s that the role of newspapers as a source of reliable information, locally focused content and community connection remains vitally important.

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In search of the perfect headline

May 1, 2020

Years ago, a keynote speaker at a local Ad Club meeting asked us to put ourselves in a consumer’s shoes. “Let’s say your name is John Doe,” he said. “One day you’re ...

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Add spaced repetition to your sales learning process

May 1, 2020

Over the years, various learning institutions have made statements about the importance of practice plus repetition upon repetition. 

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Three ways to engage customers and reach readers

Apr 30, 2020

While this has been a challenge, there’s also a chance for opportunity. There are new ways to engage customers, still make money and help businesses promote their messages in the community.

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Top advertisers to call right now

Apr 30, 2020

Promotions are the perfect answer for advertisers. They’re ideal for driving new leads and customers, increasing site traffic, and growing email databases. 

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Stay at Home sponsored ad turns flyer

Apr 22, 2020

Jenny Cone Chciuk, publisher of the West Essex Tribune in Livingston, New Jersey, wanted to pass along an idea from a friend that turned into money.

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Ads in celebrity-driven campaign set for July 4

Apr 16, 2020

Each features a prominent artist, author or performer explaining why their work is fueled by one of the five freedoms. 

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Florida Weekly launches COVID-19 resource directory

Apr 15, 2020

Our-Hometown is proud to have assisted FloridaWeekly.com in launching what it considers a prime example of an informative, helpful and engaging COVID-19 resource page.

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