National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

School opening and closing are good times to sell some plus revenue

Aug 3, 2020

Kim Ware, publisher of The Azle (Texas) News, was one of the first to respond to Williams' call, and she shared several ideas.

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Sustainability act aims to keep journalism alive

Jul 29, 2020

“Local Journalism is a bedrock pillar of communities across the United States," Kirkpatrick said at the introduction of the bill. "Unfortunately, journalistic endeavors throughout the country ...

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Talk turkey during the holidays

Jul 29, 2020

Our editor interviewed local pre-schoolers, getting their take on one of the biggest meals of the year. Last year, the students were even dressed like turkeys. More than a dozen students offered their ...

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Fight fear and negativity with positive points — and, oh yes, facts

Jul 29, 2020

When it comes to local news and advertising, we're the best, most trusted medium. And we've proven our worth for many, many years. 

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Ways to keep the new customer sold during the coronavirus crisis

Jul 29, 2020

You can achieve a huge public relations bump by sponsoring a Zoom webinar for your inactives, regulars and prospects. 

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NNA to offer new member benefit focused on shared revenue ideas

Jul 28, 2020

The collective wisdom and experience of NNA members across the country, sharing their best revenue-generating (or cost-saving) ideas in a group setting has generated hundreds of thousands of dollars in ...

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Lessons from other advertising sources

Jul 27, 2020

According to legend, he once took his executive team to the Indianapolis 500 to study the pit crews. He wanted to see if some of their techniques could help Southwest’s ground crews reduce turnaround ...

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Have the 'Audacity' to learn this software

Jul 1, 2020

Everybody has a phone on them. Plugging a phone into a car and listening to a podcast can make a long drive go faster. People listen to podcasts when they mow the lawn, work in their office or go for a ...

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How to handle superlatives

Jul 1, 2020

If an advertiser insists on using a superlative, there are four simple ways to make it more acceptable. Just remember the acronym TOTE.

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