National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Great Ideas

NNA’s best and brightest publishers have made the Great Ideas session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

Great ideas abound at NNA convention

Nov 1, 2019

In explaining my work, I sometimes say that there are thousands of really good journalists in rural America, but all too often, they are the only person in their newsroom that fits that description. They ...

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While in Milwaukee, get the flu or broadband

Sep 1, 2019

In a time where trust in media is eroding, newspapers need to be ready for almost anything. Here are two projects your paper might be able to implement.

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A unique concept: Bulk Online Subscription Plan

Aug 1, 2019

The lifeblood of almost every non-daily newspaper and magazine is still print advertising sales. While some might believe that web advertising is a close second, in general, this is not the case. Granted, ...

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Reach new customers with the Holiday Book

Aug 1, 2019

The days of the Christmas catalog aren’t over. Your paper can empower your advertisers in a way that gets their message in the hands of shoppers.

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Boost distribution, sell extra advertising and grow subscriptions with mail sampling

Jul 1, 2019

I get frequent contacts about sampling and update my column on this topic every few years. I’m altering my approach some to suggest how to legally keep mail distribution at higher levels weekly, ...

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Boost your bottom line with these 3 advertising series campaigns

Jul 1, 2019

Running an ad series just might be what you need. It requires your ad reps to be forward-thinking and clever, and be willing to pitch several weeks of advertising at a time. It’s also a good way ...

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Newsletter boosts ad revenue and readership for Illinois weekly

Jul 1, 2019

The weekly newsletter, which also comes out on Saturdays during high school sports season, has since grown to a bulletin with multiple stories and paid advertisements.

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Creative design generates ‘unskippable’ ads

Jun 1, 2019

You can feature those types of ads in your newspaper by offering advertisers a premium placement that helps your bottom line. 

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How local event advertising is paying off

May 1, 2019

A 2014 Harris Poll on behalf of Eventbrite reported that 78% of millennials preferred to spend money on an experience or event over a material purchase.  

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