National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Great Ideas

NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday. 

Boost your bottom line with these 3 advertising series campaigns

Jul 1, 2019

Running an ad series just might be what you need. It requires your ad reps to be forward-thinking and clever, and be willing to pitch several weeks of advertising at a time. It’s also a good way ...

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Newsletter boosts ad revenue and readership for Illinois weekly

Jul 1, 2019

The weekly newsletter, which also comes out on Saturdays during high school sports season, has since grown to a bulletin with multiple stories and paid advertisements.

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Creative design generates ‘unskippable’ ads

Jun 1, 2019

You can feature those types of ads in your newspaper by offering advertisers a premium placement that helps your bottom line. 

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How local event advertising is paying off

May 1, 2019

A 2014 Harris Poll on behalf of Eventbrite reported that 78% of millennials preferred to spend money on an experience or event over a material purchase.  

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Generate new revenue by partnering with non-profits for special sections

May 1, 2019

The result: We reached new advertisers and generated new revenue streams in special sections.

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Modernize your Classified section by adding more to read

Apr 1, 2019

Adding quality editorial to your classified categories is the next step in growing your Classified revenue.

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Gain advertisers and subscribers at business expos

Apr 1, 2019

At The Galena Gazette, we partner with the local chamber to reach the hundreds of attendees.  This annual expo provides an opportunity to grow both our advertiser and subscriber base.

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Using your website to increase print subscriptions

Feb 14, 2019

Approximately 80% of a newspaper’s revenue comes from print advertising, and because advertising revenues increase or decrease based on print circulation, the primary purpose of your newspaper website ...

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A short course for print ad salespeople ⁠— an idea, air specs and the assumptive close

May 4, 2018

It is possible to learn, or at least reinforce, a truth regarding selling print advertising just about anywhere.

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