Digital Marketplace

The Digital Marketplace’s focus is to introduce the NNA membership to new ways of doing business online and increase digital revenues through webinars and in person gatherings (when appropriate). Industry experts will lead webinars focused on valuable information that is easily adoptable by an outlet.

Positioning your newsroom for success with AI, and all things digital

Jun 24, 2026

Join the Reynolds Journalism Institute on Wednesday, June 24, 2-3 p.m. CT, to hear from the News Media Help Desk and Potter Digital Ambassadors about artificial intelligence in journalism.

Dropping print and gaining ground

May 1, 2026

When Cindy Fisher could no longer afford to publish her newspaper in print, she pivoted to an online regional news service and is going strong; she is pursuing 501(c)(3) nonprofit status

Special promos boost ad teams and clients

May 1, 2026

The idea itself is not new. Sales promotions have been around forever. People love a good deal, and sometimes your sales team needs a little spark, just as much as your clients do.

Conducting research, prospecting, and mastering insights with AI

Apr 16, 2026

Kinney will focus on prospecting, pre-meeting research and mastering insights to get in the door while identifying smart AI prompts that yield outstanding results.

‘On-the-shelf’ ad packages speed response times

Apr 1, 2026

It sounds simple, but it has become one of the most practical and effective ways we serve certain types of local businesses.

Digital Gold Rush: How Local Publishers Are Leveraging Digital Trends For 2026

Mar 17, 2026

“The findings reveal that 72% of publishers saw digital revenue up or flat in 2025, and 85% expect similar growth in 2026,” says LMC’s annual Local Media Insights.

Great ads need lots of reader appeal

Mar 1, 2026

Mary Ann is regularly selling a beloved favorite ad series she has spiced up with digital enhancements.

How The Leader leverages Facebook posts

Jan 1, 2026

We influence people to care about where they live, pay attention to what is happening around them and get involved in their community. This kind of influence is powerful, and it is something newspapers ...