National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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All Things Classified

Don’t hide your online notices!

Jun 1, 2023

Most people don’t know that in Newspaper World, public notices are considered “classifieds,” so they wouldn’t think to look for them there. That’s why your “public notices” ...

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Classifieds ... the good, the bad and increasing sales

Jan 1, 2023

When dealing with a classified ad customer, we’d encourage multiple insertions by giving a price break if the ad ran at least four times. Running 10 times got an even larger discount.

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Who better than the newspaper to salute women and traditions ⁠— even those that are new?

Sep 1, 2022

This paper took the nationwide problem of businesses looking for employees to fill their jobs and turned it into a strong special section featuring 100% advertising, nearly all quarters and half pages. ...

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Just in time for Spring, Bluefin Technology Partners adds new features for pumping up Yard/Garage Sales category

Mar 15, 2022

ANDOVER, Massachusetts — Bluefin Technology Partners LLC, a leading provider of print and digital advertising solutions, has launched new features in their industry-leading digital classifieds solutions ...

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Good times or bad times, great ideas always sell

Jan 12, 2022

Here are the testimonies of several community newspaper publishers from around the country. Yes, there’s some doom and gloom here, but I also see optimism that sales upturns are still out there to ...

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2022 BNEC, BNAC, NAE RULES

Jan 1, 2022

The National Newspaper Association Foundation's 2022 Better Newspaper Advertising Contest, Better Newspaper Editorial Contest and Newspapers and Education Contests are open the NNA members and nonmembers. 

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BEST CLASSIFIED SECTION 2021

Jan 1, 2022

Here's a deep look the first place Classified section from the 2021 Better Newspaper Contest archives — The Taos (New Mexico) News under the direction of Mary Chavez and Gabrielle Sanchez.

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One way to make presentations more memorable

Jan 1, 2022

Samuel, the ad manager at a community paper, told me about a simple technique his sales team uses at the end of meetings with prospects and clients.

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WHY? WHY? Why are some newspaper’s Classifieds flowing with ads while others can barely keep going?

Jan 1, 2022

There are many stories about why newspapers lost their bulk of lucrative, high-profit Classified ads going way back to the start of Craigslist over 20 years ago. If that is the case, then why do so many ...

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