National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Great ads need lots of reader appeal
Mar 1, 2026
Mary Ann is regularly selling a beloved favorite ad series she has spiced up with digital enhancements.
Use the billboard effect for better ads
Mar 1, 2026
A quick study of billboards can give us a better understanding of what works best in advertising.
What the USPS considers advertising content
Mar 1, 2026
In keeping with this month’s Pub Aux theme, I’m going to discuss what content the Postal Service considers to be advertising for the purpose of computing postal rates on out-of-county Periodical ...
Congress once again shows support for local newspapers
Feb 3, 2026
Earlier today, the appropriations package was passed by the House and signed by President Trump.
Meet them where they are
Feb 1, 2026
All these years later, I’ve seen and heard about countless salespeople who are highly skilled in meeting advertising prospects and clients where they are.
Revenue, reach and readership: How one publisher is expanding his brand (and having fun)
Feb 1, 2026
“We publish 15,000 issues a month and mail it to 13,500 addresses,” Matthew Nelson said. “We distribute the others to drop points and news boxes around town for people to pick up.
Seeking new revenue streams in 2026? Look to local events…
Jan 13, 2026
Metro’s partnership with Evvnt Inc. makes it easy to build and manage event calendars while generating substantial revenue with ticketing, marketing and discovery services.
The Thin Market’s impact on advertising
Jan 1, 2026
The Thin Market is one of the best arguments for running ads consistently.
You can’t cater too much to your senior audience
Jan 1, 2026
Many of us “seniors” in the community newspaper industry grew up in the business back in the era when each newspaper had a companion operation sharing the attention of management. Commercial ...
