Content

A lesson from Lockwood’s Folly

Mar 1, 2025

I remember a conversation with Brent, a longtime print and digital advertiser. “I enjoy meeting with advertising sales people and hearing their ideas, but I always cringe when ...

Producing relevant content requires knowing your community

Mar 1, 2025

Editors are regularly challenged: What mix of stories and photos will collectively make this edition a “must see” for readers and advertisers? There is no universal formula.

The secret to healthy, growing newspapers is making changes now, instead of later

Mar 1, 2025

People are especially interested in information about redesigning — which includes more than just the design — their newspapers and working with advertisers to create marketing campaigns.

Want to improve your newspaper’s content?

Mar 1, 2025

Want to improve your newspaper’s content? Write a column. Have those on your staff write a column from time to time.

First Amendment watch: Access denied

Feb 12, 2025

The NNA is concerned about recent reporting regarding certain journalists being barred from the Oval Office because of style issues regarding the name change to "Gulf of America." This news coupled ...