National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

How four media organizations are using events to raise revenue and engage audiences

Jennifer Nelson

Dec 28, 2017

Producing events is one opportunity for news outlets to generate additional revenue and build good relationships with audiences. A panel of news and advertising executives spoke about their local events during Revenue Models That Work, which was held Oct. 12-13 at the Donald W. Reynolds Journalism Institute.

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Finding a great story is an easy way to help your advertisers excel

One of newspapers’ great strengths is in (1) recognizing a good story when you see one, plus (2) tying that story-telling ability into solving an advertiser’s problem.

Old ideas can still interest our readers and please our advertisers

Missouri publisher Peggy Scott of Leader Publications says she can’t accept the credit, however, because the idea was reincarnated by the marketing team for one of her better customers.

Quality editorial content makes for great newspapers, as well as for the most interesting ad ideas

Part of what can be overlooked is how intriguing content can be enjoyable reading AND also provide the springboard for paid advertising.

Congress approves NNA language directing HHS advertising to community media

Mar 25, 2024

Three years of planning and effort by the National Newspaper Association and its partners resulted this weekend in an emphatic recognition by Congress of the vital role community newspapers play in sharing ...

Presidents Day Sale

Feb 21, 2024

NNA members save up to 43% off select major appliances and free delivery on orders over $399.*

DeJoy honors Rush at her last Mailers Technical Advisory Committee in Washington, DC

Feb 1, 2024

USPS Postmaster General Louis DeJoy honors Tonda Rush, NNA legal counsel, at her last Mailers Technical Advisory Committee (MTAC) meeting in Washington, D.C.

A new member is joining our NNA family, Lisa McGraw

Dec 6, 2023

Lisa McGraw, Michigan Press Association's longtime Public Affairs Manager and NNA Congressional Action Team member, will be taking over the NNA's lobbying efforts on January 1, 2024.

HHS directed to look at local media for advertising buys

Dec 1, 2023

The House Appropriations Committee is poised to direct the Secretary of Health and Human Services to direct more of the agency’s advertising dollar toward local media, including nondaily newspapers, ...

Industry groups create scholarship honoring Tonda Rush

Dec 1, 2023

Rush became NNA’s Chief Executive Officer in 1992 when NNA had a staff of 20 in Washington, D.C.

Some words from NNA's Tonda Rush

Nov 29, 2023

It was with a mix of excitement and sorrow that I informed NNA’s Board of Directors this fall that the time for the next step in my retirement has come.

Maglio, Oliver re-elected, Wood appointed

Nov 1, 2023

In an annual meeting on Zoom, prior to the 137th Annual Convention & Trade Show in Washington, D.C., NNA Foundation board members Julie Maglio and Kate Oliver were re-elected for two-year terms. NNA ...