Sales Advice: Publisher attitudes can hurt their sales effort

Sales Advice: Bob Berting

Jan 1, 2020

Publishers face many challenges today that didn’t even exist 10 years ago. But before blaming all your revenue woes on Facebook and Google, you need to ask yourself if you’re managing your salespeople properly. 

This means hiring well-qualified people, getting them out of their comfort zone and creating accountability. Maybe, in the final analysis, it’s not the economy, the competition or the market — maybe it’s you getting in your own way. 

Here are statements from publishers that reveal the weaknesses they need to overcome:

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