National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Industry research/Readership Survey

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through annual research conducted in partnership with Susquehanna Polling and Research. NNA often creates house ads, promotions and presentation materials from its research for members to use in their communities. Highlights of NNA’s research can be found in the About community newspapers section of this website. Most recent survey results here.

Content for member papers and websites

NNA provides its members with content they can reprint in their papers or on their websites. This content includes First Amendment columns or editorials from the Freedom Forum, available weekly. 

NNA’s best and brightest publishers have made the Great Ideas session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

House ads

Promote your community newspapers with these customizable house ads. NNA has produced a series of house ads based on our latest market research. House ads from other sources are also presented.

Job exchange

NNA's Job Exchange is your one-stop shop for all your employment needs--post help wanted ads, view openings at newspapers across the country or post your resume if you're in the job market. Manage your employment needs on your own time--24/7 and your ads are posted immediately.

Making News

This guide will provide the people and companies that send you news releases the basics of working with your editor. It answers the basic questions about
how news makes it to print, how to contact a newspaper and how to present one's information.

Media kit template

Research commissioned by the National Newspaper Association shows that, unlike some larger market newspapers, the future of community newspapers is strong. To assist member newspapers get this information out to prospective advertisers, NNA has created components for a media kit that members can download and customize for their markets. Download a copy here.

Publishers' Auxiliary (Pub Aux) is the only national publication serving America's community newspapers. First published in 1865, Publishers' Auxiliary is also the oldest newspaper serving the newspaper industry. 

Pub Aux Live! is a webinar series designed to help community newspapers enhance revenue streams and save on operating costs. Attend a live webinar or view archives of past programs. Are you providing a webinar or know of one that might be of interest to NNA members? Email Associate Director Kate Richardson

Serial Stories

NNA members can take advantage of free serialized story through the Reading Across the Nation campaign through cooperation between the National Newspaper Association Foundation and the Missouri Press Association. The goal is to have young readers across the nation reading inside their community newspapers. NNA newspapers may use the current serialized story by downloading it using the download code: nnaread. 

Tools, help and training on the internet

The internet has a vast number of free resources that can be of use to community newspaper publishers, editors, advertising staff, photographers — everyone involved in producing quality community newspapers. NNA staff has found and organized these links and resources for member use, 24/7, so members don’t have to spend hours or days scouring the web for these resources.


Find a link here that no longer works? Or know of links we should add here? Let us know.

Thank you, healthcare workers — multiple advertiser section

Apr 7, 2020

Peter W. Wagner, founder and publisher of The N’West Iowa REVIEW in Sheldon, Iowa, shared a signature page his staff created to thank healthcare workers.

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Weeklies find success publishing under one flag and running COVID education ads

Apr 7, 2020

The Cut Bank Pioneer Press, The Glacier Reporter, Shelby Promoter and The Valerian all published as one hyperlocal publication on April 1.

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‘Be nice’ is not needed during crisis — but a free press is

Apr 2, 2020

“Be nice” — two words not found anywhere among the 45 words of the First Amendment. Also not found: “positive,” or “get ya” or “trust.”

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Harrison County: Ground Zero

Apr 1, 2020

Weekly Cynthiana (Kentucky) Democrat springs into action and publishes special Monday edition to show spread of COVID-19

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Be creative in selling ads to local businesses

Apr 1, 2020

Let’s be creative in selling ads to local businesses. Attached is a series of spec ads that your ad staff can customize and sell to local businesses. 

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Creative Circle releases web software app to help publishers, communities cope with coronavirus pandemic

Mar 30, 2020

Creative Circle Media Solutions has released “What’s open?” – a web application built specifically to help communities and media outlets deal with the chaos of the coronavirus outbreak.

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COVID-19 crisis calls for creative solutions

Mar 30, 2020

To help newspapers through this difficult time, Pediment Publishing has happily waived all consulting fees to discuss book ideas to generate consumer revenue. 

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National retailers now hiring

Mar 27, 2020

According to Janet DeGeorge, Classified Executive, all these national brands are hiring in every community.  

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Mediabids announces reader-supported advertising campaigns

Mar 27, 2020

In an effort to support local journalism and improve response (and revenue) for publications and advertisers, Mediabids is pioneering what it calls ‘’reader-supported’’ print ads.

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