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Everyday Ethics by Jim Pumarlo

Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Journalism Primer: A Guide to Community News Coverage,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers.” He can be reached at and welcomes comments and questions at

Pandemic no excuse for lazy reporting

Logistics are demanding enough to connect with your regular corps of newsmakers. Then consider everyday readers — the local names and faces who provide so many distinctive stories — who may ...

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Tell the stories behind the statistics

Beyond the pandemic, exploring stories behind statistics should be a regular exercise in newsrooms. Numerous examples can be found in everyday reporting.

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Are you capturing all community voices?

Are the opinions of those individuals in the back of the room — and, more broadly, residents across the community — given equal attention?

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Newspapers still have an inside track as the premier clearinghouse of information

So what type of scenarios prompted stepped-up investigation and reporting? A handful of circumstances immediately come to mind.

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Are you reading your own websites?

The value of immediate and continuing reports has escalated during the coronavirus pandemic. Your stories are critical to keeping readers abreast of information valuable to navigating this crisis.

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Coronavirus underscores the breadth of business reporting

Business news from all aspects deserve extra attention during these extraordinary times. This is also an opportunity to think about expanded business coverage during ordinary times. 

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