National Newspaper Association Foundation
Promoting news literacy, protecting the First Amendment
and enhancing the capabilities of community newspapers
Digital Marketplace
The Digital Marketplace’s focus is to introduce the NNA membership to new ways of doing business online and increase digital revenues through webinars and in person gatherings (when appropriate). Industry experts will lead webinars focused on valuable information that is easily adoptable by an outlet.
Webinar: How To Price and Package Digital Advertising and Sponsored Content in 2025
May 21, 2025
You’ll learn: How much your digital advertising should cost; how to sell digital for real money, not “digital dimes”; how to build packages for mom/pops AND $100k whales.
Focusing on the future: With a nod to the past, Austin Lewter applies traditional journalism values to the modern platforms of today and tomorrow
May 1, 2025
At 42, Austin Lewter has played a role in community newspapers for nearly three-quarters of his life, starting as a pre-teen photojournalist at the newspaper he now owns with his wife, Jennifer.
If you are new to the digital space or trying to expand your knowledge, just take it one term at a time
May 1, 2025
When I transitioned out of the newsroom and into our sales office, my mind spun with all the acronyms people used in the digital marketing world.
CWC Software transitions all clients to Pelcro
Apr 15, 2025
In order to ensure their clients’ success, CWC Software elected to have Pelcro be the new platform for all of their clients.
Leading alternative newspaper, The Chicago Reader, enhances community classifieds and self-service advertising with Bluefin Technology Partners
Apr 15, 2025
Publisher Amber Nettles and her team played an active role in shaping the site’s design and user experience.
Kerzman to present on podcasts
Apr 1, 2025
Podcasts are all the rage for sports talk and national political commentary, but can they help your newsroom deliver local and regional news? In this seminar, we'll go over some of the pros and cons of ...
Meet readers where they are to keep them reading
Apr 1, 2025
We consider our website our fifth publication, which is a daily newspaper. We have three weekly papers and one bi-weekly. If we only published stories once a week online, like our print newspaper, readers ...
Are you offering customers enough creative options?
Mar 1, 2025
If you want an example to follow for out-of-the-box thinking, take a look just across the state line in the small Florida town of Macclenny. There you’ll find a not-yet veteran newspaper publisher ...
Offer your advertisers many ways to reach potential customers
Jan 1, 2025
Paul Keane, editor and publisher of the Wayne County News in Waynesboro, Mississippi, has a reputation for creative and innovative thinking when it comes to newspaper advertising ideas. Whether it’s ...
