Digital Marketplace

The Digital Marketplace’s focus is to introduce the NNA membership to new ways of doing business online and increase digital revenues through webinars and in person gatherings (when appropriate). Industry experts will lead webinars focused on valuable information that is easily adoptable by an outlet.

Conducting research, prospecting, and mastering insights with AI

Apr 16, 2026

Kinney will focus on prospecting, pre-meeting research and mastering insights to get in the door while identifying smart AI prompts that yield outstanding results.

‘On-the-shelf’ ad packages speed response times

Apr 1, 2026

It sounds simple, but it has become one of the most practical and effective ways we serve certain types of local businesses.

Digital Gold Rush: How Local Publishers Are Leveraging Digital Trends For 2026

Mar 17, 2026

“The findings reveal that 72% of publishers saw digital revenue up or flat in 2025, and 85% expect similar growth in 2026,” says LMC’s annual Local Media Insights.

Great ads need lots of reader appeal

Mar 1, 2026

Mary Ann is regularly selling a beloved favorite ad series she has spiced up with digital enhancements.

How The Leader leverages Facebook posts

Jan 1, 2026

We influence people to care about where they live, pay attention to what is happening around them and get involved in their community. This kind of influence is powerful, and it is something newspapers ...

A dream realized

Jan 1, 2026

Passion, optimism and strong subscriber support helps a small-town newspaper build momentum

Introducing RSS Newsletters in Mirabel's Marketing Manager

Dec 17, 2025

Delivering timely, relevant content to your readers is one of the most effective ways to strengthen engagement — but managing newsletters manually can take more time than most teams can spare.

The sales question I guarantee I will answer

Dec 1, 2025

Yes, clicks do matter, but when we sell digital ads, we are selling awareness, visibility and brand recognition first. It is time for all of us, including our clients, to focus less on clicks and more ...