National Newspaper Association Foundation
Promoting news literacy, protecting the First Amendment
and enhancing the capabilities of community newspapers
Digital Marketplace
The Digital Marketplace’s focus is to introduce the NNA membership to new ways of doing business online and increase digital revenues through webinars and in person gatherings (when appropriate). Industry experts will lead webinars focused on valuable information that is easily adoptable by an outlet.
The sales question I guarantee I will answer
Dec 1, 2025
Yes, clicks do matter, but when we sell digital ads, we are selling awareness, visibility and brand recognition first. It is time for all of us, including our clients, to focus less on clicks and more ...
Introducing the Lenfest Expert Network: Future-proofing local publishers for 2030 and beyond
Nov 13, 2025
A new pro-bono service connecting local news organizations with experienced consultants who provide tailored expertise.
By giving them an effortless way to request the paper, you are catching them at the right moment
Oct 1, 2025
In today’s world, much of our effort to reach new readers takes place online. Digital tools have become some of the best ways for us to grow our reach in the community and connect with readers.
Recording: Beyond Print: Tools & Grants for Journalism Sustainability
Sep 26, 2025
Meet one of NNA’s newest Allied Members, The Lenfest Institute, and explore the free resources available to community newspapers in the areas of audience development and engagement, revenue generation, ...
Welcome to newest NNA Allied Member, Spot-On
Aug 14, 2025
Spot-On gives local news publishers access to an untapped revenue source: political, public affairs and advocacy advertisers looking to make digital ad buys at the local level.
We should always be planting the seed that digital can and should be part of any advertising strategy, along with print
Aug 1, 2025
Every marketing or sales piece we put in front of a client should include a digital add-on. If we are asking clients to spend money on a print ad, we should also be offering a way for them to reach people ...
Welcome to the newest NNA Allied Member, Smartico
Jul 23, 2025
Smartico joins the NNA as its newest Allied Member, bringing innovative solutions to help publishers unlock more revenue from local SMB advertisers — directly on their owned and operated inventory.
Partner webinar: Taking Local Businesses Online
Jun 17, 2025
Local businesses need websites. You need an easy and affordable digital marketing solution.
Programmatic On Point: Percentage of Spend Going To Effective Ad Impressions Up Significantly
Jun 17, 2025
As programmatic advertising spend approaches the $200 billion mark, likely by next year, there’s little remaining doubt that programmatic automation is a world worth every publishers’ time ...
