National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Industry Research

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research. The Community Newspaper Readership Survey is conducted by Susquehanna Polling and Research. Results of the most recent survey are available here. An NNA members-only version is available here.

News Guru: Print is still where the profits are

Feb 1, 2020

I will remember fall ’19 as a season of research. I was involved in two major newspaper studies: one related to millennials for North Dakota Newspaper Foundation and one to determine how community ...

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Annual readership survey confirms community newspaper readers are voters

Aug 29, 2019

PENSACOLA, Florida — Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country ...

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Health of daily newspapers compared to non-daily papers

Apr 9, 2018

I’ve noticed a definite trend lately. It might be related to the increased number of industry activities I’m involved in these days, or perhaps it’s just one of those things that can’t ...

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Focus group feeds positive ideas into newspaper

Apr 9, 2018

Oooooo, I got my feelings hurt last fall. As hard as I tried to not dive deep into a pity party, I must admit, I was teetering on the edge.

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NNA survey: Newspapers still top choice for local news

Jun 12, 2017

People prefer newspapers for their local news over TV and the internet, according to a survey conducted for the National Newspaper Association.  

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Publisher confidence survey

Sep 28, 2016

The Annual Publisher Confidence Survey is available for participation from newspaper owners and executives. The Survey asks eleven questions that provide direct feedback from publishers on revenue, ...

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NNA survey: Small town residents depend on their community paper

Feb 3, 2014

Two-thirds of residents in small towns across America depend upon their local newspaper for news and information, according to the National Newspaper Association’s most recent newspaper readership ...

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5 reasons why you should advertise with community newspapers

Download "5 Reasons Why You Should Advertise with Community Newspapers," a four-page, full-color brochure designed to help NNA members show the value of advertising in community newspapers to prospective ...

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Survey: Community papers still tops for local news

Feb 25, 2013

Community newspaper readers, surveyed recently, still say they prefer their local papers for getting their news and information. The survey was conducted in small U.S. towns and cities where the circulation ...

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