National Newspaper Association Foundation

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and enhancing the capabilities of community newspapers

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Great Ideas

NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday. 

Old ideas can still interest our readers and please our advertisers

Feb 1, 2024

Missouri publisher Peggy Scott of Leader Publications says she can’t accept the credit, however, because the idea was reincarnated by the marketing team for one of her better customers.

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Quality editorial content makes for great newspapers, as well as for the most interesting ad ideas

Dec 1, 2023

Part of what can be overlooked is how intriguing content can be enjoyable reading AND also provide the springboard for paid advertising.

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Remember, YOU are the custom ad agency for the merchants in your market! Just ask Carrie Pitzer

Nov 1, 2023

It didn’t take me long to find Carrie because she was the one with a crowd of fellow publishers around her, hoping to learn her “secret” to producing such quality newspapers.

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Turning tradition on its head

Oct 1, 2023

There’s much to be said for being open to new ideas, new ways to do things, being innovative — even if someone suggests something a bit zany.

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Names and faces are always sure winners for just about any advertiser

Sep 1, 2023

It’s refreshing to be thumbing through one of my “exchange” newspapers from a small weekly only a few miles south of my hometown, deep here in south Georgia, and find an exceptionally ...

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Metter, Georgia, has an abundance of well-loved pets! Your town probably does, too!

Aug 1, 2023

“We are in the middle of something fun that has really been a win-win-win for our community.”

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Kurt Johnson proves a sure-fire seller of an idea is often right there in front of you!

Jul 1, 2023

Aurora (Nebraska) News-Register Publisher Kurt Johnson says simplicity has long been the key to years of success for one of his community’s favorite ad ideas ...

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Jody Hanson has struck gold for both her advertisers and her readers!

Jun 1, 2023

Among the latest great advertising ideas Forum Communications Director of Revenue Growth Jody Hanson has come up with are niche publications to accompany numerous newspapers in their group that draw ...

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A really good ad can keep doing its job over and over

May 1, 2023

Over the years, I’ve encountered numerous advertisers who, mysteriously, somehow once they’ve published a great ad idea in your newspaper, think the ad is somehow “used up” after ...

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