National Newspaper Association Foundation

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and enhancing the capabilities of community newspapers

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Great Ideas

NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday. 

Coloring books can be adapted for many occasions, situations!

Jul 12, 2021

Many businesses like to feature their location in advertising, and NNA Past President Susan Rowell, publisher of The Lancaster (South Carolina) News, has a sure-fire way to interest advertisers with a ...

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'All I want for Christmas is' more great ad ideas like this one!

Jul 6, 2021

A conversation with Texas publisher, Randy Keck, of the 1,900-circulation The Community News of Aledo, Texas, caused him to snap his fingers and exclaim “I’ve got one” when I asked him ...

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Our customers look to us for great ideas and we must keep them coming!

Jun 15, 2021

Community newspapers have to keep a variety of great ideas available for use any time of year and for almost any occasion. One Arkansas publisher shared with me his best ideas that bring in revenue throughout ...

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Time for community newspapers to stand up as leaders in America’s economic rebound

Jun 4, 2021

Now is the time for newspapers to step back into this important role and lead the way in promoting unity and innovation as local businesses seek to re-establish themselves in the minds of their consumers. ...

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Help your local businesses find their next superstars

Jun 1, 2021

When newspapers are at their best, they solve problems in a community. With the news that there is an employee shortage, your paper might be uniquely positioned to provide a solution for that problem, ...

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Georgia real estate broker has a hit with his 'paper within a paper'

May 7, 2021

Roland Daniel, a savvy real estate broker in Georgia, took advantage of space offered to him at a great discount by brothers Buff and Vance Leavy of The Brunswick (Georgia) News and turned it into ...

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As businesses adapt to pandemic and Americans get vaccinated, newspapers play crucial role

May 1, 2021

Cathi Utley, VP of Lakeway South and publisher of the Hermann (Missouri) Advertiser Courier, and Mike Kolbe, advertising director of Harlan Newspapers in Harlan, Iowa, share their recent successes ...

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This special section is guaranteed to attract younger readers in your market!

Apr 9, 2021

It’s no secret that attracting younger readers, especially the 20-35 crowd, has never been an easy sell for newspapers.  Jane Ashley Pace, publisher of The Oldham Era in Lagrange, Kentucky, ...

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Sponsored content a hit with advertisers and readers

Mar 19, 2021

Regardless of what it’s called, sponsored content is simple for the newspaper to create and, best of all, it is popular with advertisers and readers. I first found keen interest in this type of ...

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