National Newspaper Association Foundation

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and enhancing the capabilities of community newspapers

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Great Ideas

NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday. 

Sig Pages and Special Sections are a sure-fire way to boost local revenue

Jun 1, 2024

“Asking our small businesses to pay what we charge for a full–page color ad is a waste of time. While they may not spend the large figure for a full page, they will gladly spend a smaller amount ...

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Learn as much as you can to better help your customer sell their products

May 1, 2024

Jeff Cott has a simple philosophy for success in ad sales and that involves careful study of your customers so your knowledge of them, their personality and their business is thorough and complete.

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Why not help your press association share great ad ideas?

Apr 1, 2024

Carrie says the contest is a popular item her newspapers have been running for four years, and her community “loves it.”

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Finding a great story is an easy way to help your advertisers excel

Mar 1, 2024

One of newspapers’ great strengths is in (1) recognizing a good story when you see one, plus (2) tying that story-telling ability into solving an advertiser’s problem.

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Old ideas can still interest our readers and please our advertisers

Feb 1, 2024

Missouri publisher Peggy Scott of Leader Publications says she can’t accept the credit, however, because the idea was reincarnated by the marketing team for one of her better customers.

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Quality editorial content makes for great newspapers, as well as for the most interesting ad ideas

Dec 1, 2023

Part of what can be overlooked is how intriguing content can be enjoyable reading AND also provide the springboard for paid advertising.

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Remember, YOU are the custom ad agency for the merchants in your market! Just ask Carrie Pitzer

Nov 1, 2023

It didn’t take me long to find Carrie because she was the one with a crowd of fellow publishers around her, hoping to learn her “secret” to producing such quality newspapers.

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Turning tradition on its head

Oct 1, 2023

There’s much to be said for being open to new ideas, new ways to do things, being innovative — even if someone suggests something a bit zany.

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Names and faces are always sure winners for just about any advertiser

Sep 1, 2023

It’s refreshing to be thumbing through one of my “exchange” newspapers from a small weekly only a few miles south of my hometown, deep here in south Georgia, and find an exceptionally ...

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