National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Great Ideas

NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday. 

A few ideas to ‘freshen up’ your annual holiday advertising

Sep 28, 2022

Several of our NNA members have responded to the challenge of helping others out with some great ideas that aren’t all that common, but will certainly draw attention and sell!

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Who better than the newspaper to salute women and traditions ⁠— even those that are new?

Sep 1, 2022

This paper took the nationwide problem of businesses looking for employees to fill their jobs and turned it into a strong special section featuring 100% advertising, nearly all quarters and half pages. ...

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Quality photos, small space can combine to offer great impact for your customers

Aug 1, 2022

The gulf waters were blue; the sand was white — and the advertising contest winners were spectacular! I want to share a few of the great ideas I saw of which our Alabama friends are justly proud.

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Some ideas may be old, but they can still bring in considerable new revenue

Jul 1, 2022

Paul Erdelt, editor and publisher of The Steele Ozone and the Kidder County Press in Steele, North Dakota, is proof an old idea can still bring in new revenue ⁠— even though the origins of ...

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Be sure your paper provides several products for customers to buy; don’t leave ad revenue for others to gain!

May 23, 2022

Following the downturn of pandemic times, Jessica finds ways to generate more revenue are ... 

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Think hard and get creative to find a variety of uses for great ads

Apr 22, 2022

Where does a great advertising idea come from? The inspiration for an innovative idea can come from anywhere, of course, but sometimes we must look at another great idea and think of a different way it ...

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Are we going ‘above and beyond’ to in serve our advertisers with unique, innovative ideas readers will appreciate?

Apr 11, 2022

Sean Dunlap’s success in a tiny market like Franklin County, Mississippi, should show us all that creativity and innovation is always appreciated and will sell in any market. 

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You still can’t beat names and faces if you’re looking to attract readers

Mar 22, 2022

Keith Barlow, publisher of The Milledgeville (GA) Union-Recorder, shares his Faces and Places contest. 

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Local advertisers can seldom resist a promotion featuring local youngsters!

Mar 10, 2022

Even the most penny-pinching of business owners can seldom say “no thanks” to a promotion that involves boosting a community’s youngsters. Watch a recording of this webinar here. 

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