National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
News Guru by Kevin Slimp
Kevin Slimp has been a popular speaker and consultant in the newspaper industry since developing the PDF remote printing method in the mid 1990s. He can be reached at kevin@kevinslimp.com
Readers love their newspaper — What I learned once again while visiting Colorado
For two days, I met with everyone on the Plaindealer staff to discuss various elements of running a newspaper. We covered design, photo editing, sales and other aspects of newspaper production.
The secret to healthy, growing newspapers is making changes now, instead of later
People are especially interested in information about redesigning — which includes more than just the design — their newspapers and working with advertisers to create marketing campaigns.
Papers turn attention to growth
Many newspapers have shifted from worrying to planning growth Upon returning to my office following a 2,700-mile journey (Bellingham, Washington, happens to be the furthest city in the contiguous 48 U.S. ...
Is it finally time to make the switch from Adobe InDesign to Affinity Publisher?
I’m not suggesting that everyone go out and replace InDesign, Illustrator and Photoshop, but Affinity Publisher might be the right tool for some of my readers.
How to use (and not use) AI
Newspaper publishers share their feelings about artificial intelligence
Artificial intelligence: It's crucial to make a plan before you jump in too deep
Recently, I’ve heard from a lot of folks asking for advice related to artificial intelligence.
Pick it up or put it down?
The area above the fold determines which choice potential readers will make
Where did my email go? Kevin lists effective ways to help make sure people get your messages
I've gotten a lot of positive feedback about lists in my recent columns, so I will strike while the iron's hot. This month's list is Kevin's Five Ways to Keep Your Emails From Ending Up in Someone's Spam ...
Know when to use more of something and when to use less
After completing my work with the staff in Florida, it dawned on me that much of what I recommended in Wyoming and Florida came down to knowing when to use less of some things and more of others.
Headlines from the past remind me that 2024 could be a great year
I’ve made a career out of making good bets on the newspaper business. More times than not, my bets were not popular among “experts,” but I somehow kept picking the right team.
New tools in Photoshop elicit warning
I would never suggest it’s OK to use AI to generate or change images used in stories or other types of news content. But there are times when Photoshop’s generative AI will be useful when designing ...
MAKING MORE SPACE — Simple changes invite readers to pick up your paper
I’m thrilled to show the publisher, editors and others on staff the issue with bigger headlines, bigger photos and easier-to-read text. For a moment, I feel like a magician. Unlike any magician ...
Kevin shares ideas to prevent font and photo errors — fixing problems before they appear on the page
Kari’s email caused me to think of other problems that show up on the printed page but not always on the screen in the design process. ... The other most common issue I experience with newspaper ...
Sharing the good news: Everywhere I turn, I see healthy, growing newspapers
Having finished several major redesign projects in June, I’ve recently traveled to speak at several newspaper conventions and visit some newspapers on-site.
How to improve your newspaper
Story ideas came from the groups. Methods of interacting with subscribers were discussed. Before the 30 minutes ended, the group began planning a billboard campaign.
You think I’d have learned this advertising lesson long ago
After so many years leading webinars, you would think I’d know just about all there is to know about the webinar business. It wasn’t until three or four years ago I noticed a significant trend.
Questions posed by New York publishers; Small changes can make a big difference in how readers see your paper
I often found myself involved in conversations with publishers and others who came by my room immediately after a session or approached me during a “meet and greet” to ask for my advice.
