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News Guru by Kevin Slimp

Kevin Slimp is publisher at Market Square Books and CEO of newspaperacademy.com

Kevin answers questions about colors, photo settings, paragraph styles and ligatures

Increase response and jazz up advertising design with Pantone's popular colors of the year

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Generating revenue in times of crisis

We began looking for ways to bring in new revenue while our traditional methods of income are taking a hit. We came up with several.   

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What if the coronavirus requires our staff to work from home?

If anyone knows a lot about publishing with a home-based staff, I suppose it’s me. For the past three years, I’ve run a flourishing book publishing business with a staff that works from home. ...

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Affinity Publisher and IDMarkz: One thumbs up, one thumb sideways

I spent my morning writing about mergers, buyouts and bankruptcies. I don’t know about you, but I’m ready to spend a few minutes on something more fun.For the past three or four months, I’ve ...

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News Guru: Print is still where the profits are

I will remember fall ’19 as a season of research. I was involved in two major newspaper studies: one related to millennials for North Dakota Newspaper Foundation and one to determine how community ...

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News Guru: Millennials of this generation aren’t so different from most of us when we were in our 20s

Steve Andrist, executive director of North Dakota Newspaper Association, asked me an interesting question yesterday. It was related to my visit to Bismarck in October to work with a focus group of millennials ...

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News Guru: Farewell to two community newspaper heroes

Over the past few weeks, I’ve traveled all over the U.S. to visit with newspaper groups and associations to discuss issues related to the future of our industry. If you will allow me, I’d like ...

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News Guru: Newspapers get serious

Like many of you reading this column, I’ve been in the newspaper business a long time. I began delivering daily papers for the Johnson City (Tennessee) Press-Chronicle when I was 8 years old. It’s ...

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One secret to a newspaper’s success

With newspaper groups merging, staffs getting smaller (at some papers) and more effort being made to increase revenue and decrease expenses, I would suggest that it would be easy for newspapers to fall ...

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Social media’s bottom line

It was the sixth item on the list (don’t worry, it’s coming) that made gave me pause: How other newspapers are benefiting from use of social media ... hmm.

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Hold your horses! Maybe it’s time to step back and take a breath

Aside from the technological changes, which are obviously numerous, much has altered the way we think about newspapers.

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