National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Great Ideas
NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.
NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday.
Think hard and get creative to find a variety of uses for great ads
Apr 22, 2022
Where does a great advertising idea come from? The inspiration for an innovative idea can come from anywhere, of course, but sometimes we must look at another great idea and think of a different way it ...
Are we going ‘above and beyond’ to in serve our advertisers with unique, innovative ideas readers will appreciate?
Apr 11, 2022
Sean Dunlap’s success in a tiny market like Franklin County, Mississippi, should show us all that creativity and innovation is always appreciated and will sell in any market.
You still can’t beat names and faces if you’re looking to attract readers
Mar 22, 2022
Keith Barlow, publisher of The Milledgeville (GA) Union-Recorder, shares his Faces and Places contest.
Local advertisers can seldom resist a promotion featuring local youngsters!
Mar 10, 2022
Even the most penny-pinching of business owners can seldom say “no thanks” to a promotion that involves boosting a community’s youngsters. Watch a recording of this webinar here.
Looking for an ad idea? Check around your office, and $$$ are hiding right in plain sight!
Feb 17, 2022
All of us are looking for ways to increase our revenue. Many of us, though, sometimes need a gentle reminder of opportunities that have always been right there in front of us.
Got a health-conscious market? Help your readers show how they keep themselves that way!
Feb 1, 2022
Few phrases like this one can make a busy merchant perk up and pay attention to what you’re telling them. Most important, they can then give you a quick “yes” so you can proceed to exposing ...
Good times or bad times, great ideas always sell
Jan 12, 2022
Here are the testimonies of several community newspaper publishers from around the country. Yes, there’s some doom and gloom here, but I also see optimism that sales upturns are still out there to ...
Innovative, creative content is every newspaper’s real stock in trade
Dec 15, 2021
The Strickers believe their effort for feature stories is worth it. While the newspaper industry in general has struggled with declining circulation, the Okawville Times has had an increase in circulation, ...
Book sales at your office? Why not?!
Dec 1, 2021
The Gazette published a book almost 20 years ago that continues to sell today. Use your office as a place to sell your books and other media. You might be surprised by the results.
