National Newspaper Association

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Pulse Research shares a ranking of business categories doing well despite COVID-19

Sep 18, 2020

Our friend Sammy Papert at Pulse Research shares a ranking of business categories that are doing well despite COVID-19. These should be on every advertising staff's prospect list for businesses that want ...

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Great Idea Exchange Live! Fond Memories

Sep 10, 2020

No matter what sort of business you may be in, every local business has at least one occasion each year when there is a need to advertise. The anniversary of the day you opened your doors is a momentous ...

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“Giving Thanks” helps local newspapers support critical advertiser and community connections

Sep 10, 2020

A complete local market event planner, the “Giving Thanks” program features dozens of gratitude-focused images, headings, greeting ads, multi-sponsor layouts, sponsored coloring pages, lawn ...

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Who’s been ‘poaching’ on your territory lately?

Sep 9, 2020

From time to time, it pays to cruise around your community and stop in wherever customer traffic is heavy to see who has come into your town and poached on what should be YOUR advertising dollars. There ...

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A different kind of question

Sep 1, 2020

Monica, a longtime sales manager for a publishing company, told me about a different kind of question. “Years ago, I heard about a technique to turn the process around and ask questions to ourselves,” ...

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Start talking now to advertisers about HR 7640

Sep 1, 2020

If signed in to law, HR 7640: gives taxpayers up to $250 a year in tax credits to pay for their local newspaper subscriptions;  aids salary support for journalists, 50% of salaries in the first ...

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Veterans Day promotion creates ad revenue and juices up rack sales, plus a few other tips

Aug 25, 2020

The mood of our nation is probably right these days for something special to go along with Veterans Day coming up November 11 and now’s the time to get started. While virtually every community holds ...

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Help local businesses get back to advertising

Aug 14, 2020

The following materials are available now in your MCC Creative Library, so you can customize kit offerings: Floor Stickers to Mark Socially Distanced Checkout Points; In-Store Signage for Hours & ...

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Grant programs help local businesses, keep newspapers going

Aug 14, 2020

The pandemic has ushered in what is essentially a matching program to convince local advertisers to stay in newspapers and on their websites. In turn, the newspapers smartly tout their products as marketing ...

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