National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

How to handle superlatives

Jul 1, 2020

If an advertiser insists on using a superlative, there are four simple ways to make it more acceptable. Just remember the acronym TOTE.

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Kevin answers questions about colors, photo settings, paragraph styles and ligatures

Jul 1, 2020

Increase response and jazz up advertising design with Pantone's popular colors of the year

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Hire possibility thinkers

Jul 1, 2020

We don’t have employees. We don’t have staff. We have team players in search of creative possibilities. 

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Turning bye back to a buy: never give up

Jun 23, 2020

Be thorough in constructing both sides of the departure: put yourself in the shoes of the advertiser and list its known reasons; then, hear out your ad team, especially the sales representative assigned ...

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Newspapers can tell compelling narratives in a podcast format

Jun 1, 2020

The story only gets stranger from there. And The Galena Gazette covered the twists of the case, more than 130 years ago. Most newspapers have stories like this, deep in the archives.

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Advertising is war, so develop sales power in your market battlefield

Jun 1, 2020

These guidelines will help your salespeople be accepted as advertising consultants, help publishers give direction to their sales management, and serve as a yardstick for recruiting quality people.

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Successful community newspaper publisher shares the secrets of success

May 28, 2020

Jason and Amanda purchased the paper at a time when newspapers were beginning to struggle from the recession. Since that time, the Journal has grown 80%.

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10 ways to mess up an online presentation

May 28, 2020

Let’s take a quick look at 10 of the biggest mistakes in online presentations. 

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Iowa weeklies launch #InThisTogether advertising campaign

May 12, 2020

"Those small ads at the bottom of the pages are part of a chain covering 20 pages with 70-plus ads," Owner and Publisher Bill Tubbs wrote via email.

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