Holidays

Promote gift subscriptions to grow circulation with sampling

Aug 1, 2021

Now is the time to start promoting gift subscriptions. People will start their holiday–to–buy lists in the coming months, so get in front of them now.

Reach customers with these Christmas ideas

Aug 1, 2021

When you build those relationships well, you’re able to better help your business partners communicate their messages. One of the most important messages: Merry Christmas. Here are some of the ...

'All I want for Christmas is' more great ad ideas like this one!

Jul 6, 2021

A conversation with Texas publisher, Randy Keck, of the 1,900-circulation The Community News of Aledo, Texas, caused him to snap his fingers and exclaim “I’ve got one” when I asked him ...

Through the viewfinder — third quarter 2021

Jul 1, 2021

Winning photographs in the Third Quarter 2021 Pub Aux Photo contest, taken from June 2020 to June 2021, captured early summer weather action.

Sell it now: July 4th and Canada Day

Jun 9, 2021

Recent data indicates more than half of American consumers expect a “return to normalcy” by the Fourth of July. In Canada, communities across the country plan to host organized outdoor public ...

Celebrate the unofficial start of the summer grilling season

May 12, 2021

May is National Barbecue Month, Beef Month and Hamburger Month, all leading up to Memorial Day and Victoria Day weekends: the unofficial start of the summer grilling season!

American students should learn about Christmas in schools

Dec 23, 2020

David Callaway talks about the question of whether or not it is constitutional to teach about religion in public schools, specifically Christmas, and ways educators can enrich students’ understanding ...

COVID WIN: $195,000 for small-market newspaper

Dec 1, 2020

The Pilot is a 10,000-circulation paper out of Southern Pines, North Carolina, publishing twice a week. This year was their 100th anniversary, and the COVID pandemic resulted in a year unlike any other. While ...