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Great Idea Exchange ⁠— Missouri's Dennis Warden has enough great ideas to keep us busy for a while!

Oct 20, 2020

Recently, a friend directed me to Missouri publisher and NNA member, Dennis Warden in Owensville. In short, Warden is delighting his readers and making his advertisers happy with both an innovative ...

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NNA’s testimony supported Rodrigue’s request for authorization of second PPP loan

Oct 1, 2020

Local restaurants and local newspapers have common and critical concerns during the coronavirus economy. They both need federal stimulus dollars to continue to serve their communities. That was the message ...

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Relevance Project releases 'Revenue Resource 2020'

Sep 21, 2020

The Newspaper Association Managers' Relevance Project today released the extensive Revenue Resource 2020 to assist newspapers in aiding businesses of all sorts during the problematic pandemic. 

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Pulse Research shares a ranking of business categories doing well despite COVID-19

Sep 18, 2020

Our friend Sammy Papert at Pulse Research shares a ranking of business categories that are doing well despite COVID-19. These should be on every advertising staff's prospect list for businesses that want ...

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Veterans Day promotion creates ad revenue and juices up rack sales, plus a few other tips

Aug 25, 2020

The mood of our nation is probably right these days for something special to go along with Veterans Day coming up November 11 and now’s the time to get started. While virtually every community holds ...

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Help local businesses get back to advertising

Aug 14, 2020

The following materials are available now in your MCC Creative Library, so you can customize kit offerings: Floor Stickers to Mark Socially Distanced Checkout Points; In-Store Signage for Hours & ...

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Grant programs help local businesses, keep newspapers going

Aug 14, 2020

The pandemic has ushered in what is essentially a matching program to convince local advertisers to stay in newspapers and on their websites. In turn, the newspapers smartly tout their products as marketing ...

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Ways to keep the new customer sold during the coronavirus crisis

Jul 29, 2020

You can achieve a huge public relations bump by sponsoring a Zoom webinar for your inactives, regulars and prospects. 

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Hire possibility thinkers

Jul 1, 2020

We don’t have employees. We don’t have staff. We have team players in search of creative possibilities. 

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