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Publishers' Auxiliary Articles

Postal Q & A: Value of IMb? Sampling problems

May 1, 2020

Q: I have a publisher who wants to use the sampling rule to do a one–time, all–county distribution to share a COVID-19 four-page insert. My understanding is that the 10% rule applies to his ...

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Saving 2 small-town newspapers

May 1, 2020

The community was stunned by the April 1 announcement. They had no warning. The papers were the oldest institutions in their communities. And suddenly, the residents realized that their communities just ...

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Schools aren’t open, but ample school news remains

May 1, 2020

With a shelter-in-place in order for Californians until further notice (as of April 23), Sonoma County Local News Initiative’s staff of eight reporters has shifted to working remotely to cover virtual ...

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Sonoma newspapers becoming nonprofit

May 1, 2020

To keep local journalism alive, the owners of this newspaper and three other community newspapers in Sonoma County are transferring their ownership to a new nonprofit created to help the papers compete ...

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Daniel Island News publisher to lead SCPA

Apr 30, 2020

Suzanne Detar, publisher of The Daniel Island News, has been elected president of the South Carolina Press Association (SCPA) after a digital vote of the Press Association’s membership.

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Generating revenue in times of crisis

Apr 30, 2020

We began looking for ways to bring in new revenue while our traditional methods of income are taking a hit. We came up with several.   

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Three ways to engage customers and reach readers

Apr 30, 2020

While this has been a challenge, there’s also a chance for opportunity. There are new ways to engage customers, still make money and help businesses promote their messages in the community.

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Top advertisers to call right now

Apr 30, 2020

Promotions are the perfect answer for advertisers. They’re ideal for driving new leads and customers, increasing site traffic, and growing email databases. 

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Congress created the PPP in a matter of days, leaving a lot of questions for managing agencies to resolve

Apr 21, 2020

The Department of Treasury and Small Business Administration have both published rules that fill in some of the blanks. The two agencies are not always totally in sync but if you are willing to visit their ...

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