Branded content: The secret weapon for successful digital media companies
Apr 13, 2023
Join two seasoned branded content experts and practitioners — Julia Campbell, GM of Meta Branded Content Project, and Amber Nettles, Senior VP of Growth & Strategy at the Chicago Reader — for a webinar designed for sales leaders in publishing and broadcasting.
Here's what you can expect to learn:
- Expert insights on the power of branded content to drive revenue and diversify revenue streams for media companies
- Best practices for creating authentic branded content that aligns with your overall digital sales and transformation strategy
- Pricing and packaging strategies for selling branded content and pitching it to brand partners effectively
- Understanding of the metrics to track in order to measure the success of your branded content and optimize your offerings
- Insights into how branded content fits into a publisher's overall digital sales and transformation strategy, and how it can be tied to other digital solutions required by local advertisers
The event was hosted by Vishal Teckchandani, a Senior Content Editor at Vendasta.
