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The Relevance Project by Tom Silvestri

Tom Silvestri, most recently president and publisher of the Richmond (Virginia) Times-Dispatch, is the executive director of the Relevance Project, the joint effort of the Newspaper Association Managers strengthen the industry’s unique role as the provider of quality journalism and the keeper of public forums for thousands of communities across the continent. NAM is a group of state, regional and national press associations across the U.S. and Canada.

Fight fear and negativity with positive points — and, oh yes, facts

When it comes to local news and advertising, we're the best, most trusted medium. And we've proven our worth for many, many years. 

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Relevant Point: Find alternative places for conversation

When I last checked Twitter, retweets had soared passed 3,100 and likes exceeded 2,300. Downes is a producer at WFTV in Orlando, Florida. 

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Turning bye back to a buy: never give up

Be thorough in constructing both sides of the departure: put yourself in the shoes of the advertiser and list its known reasons; then, hear out your ad team, especially the sales representative assigned ...

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