National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Resonate with readers in unique ways
Mar 1, 2020
Does your newspaper resonate in your community? Do your subscribers ask you to pull their paper for an office pick-up so they don’t have to wait a day for the mail? Is it obvious — in both ...
Open-records battles — a good topic for Sunshine Week; will the census count rural America well?
Mar 1, 2020
“What happens when the news is gone?” The New Yorker magazine asked in January, in its headline over a long story about the failing local-news ecosystem in Jones County, North Carolina. It ...
Seamless acceptance, Enterprise Payment System, Business Customer Gateway changes for members
Mar 1, 2020
A big part of NNA’s participation in the Mailers Technical Advisory Committee (MTAC) is getting a preview of new programs and procedures proposed by the Postal Service. The theory is that the representatives ...
PRC outlines future ‘skyrocketing’ postal costs
Mar 1, 2020
Imagine that you are spending $250 a week at your local post office, mailing some 2,000 newspapers to your readers. Service is pretty good, so long as you do most of the work: sort the papers by the carrier’s ...
Newsprint mills could reduce production capacity
Mar 1, 2020
With almost daily announcements of changes in the newspaper industry, the resemblance to the action of a board game is uncanny. The newsprint market is in a similar state of flux, although the moves are ...
Putting an end to gridlock
Mar 1, 2020
Newspaper editors struggle daily with diminishing space in their print editions. They meticulously weigh what makes the cut, and regretfully, what ends up on the cutting-room floor. Oddly enough, for ...
Rachel Reeves remembered by her community
Mar 1, 2020
In Miami-Dade, very few people can say they empowered people with knowledge, agency and self-worth day in and day out, while also serving as a community watchdog. For the black community, such a person ...
Retiring for the second time, Donna Hunt seeks her third act chronicling hometown history
Mar 1, 2020
At 84, Donna Hunt has wrapped up the first two acts of an amazing career. Yet, she believes she still has more to give to Denison, Texas, her hometown, where she was born, raised and carved out her niche ...
Create instant recognition for your advertising
Mar 1, 2020
Today there are sequels to movies, and many times a second or third sequel is nowhere near the creative attraction of the original movie. We see automobile styles that are almost look-alikes. We see shopping ...
