Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Public notice resources

Public notices in newspapers are part of the three-legged stool of government accountability. Public notices help to inform the public on activities by the government and other public entities. ...

From slowdown to surge: How advertising spending is poised for big growth

Mar 12, 2026

Following a year of decelerated spend, 2026 is expected to see global advertising and marketing spend rise nearly 10% and exceed $2 trillion, according to recent projections from PQ Media, propelling ...

Great ads need lots of reader appeal

Mar 1, 2026

Mary Ann is regularly selling a beloved favorite ad series she has spiced up with digital enhancements.

Use the billboard effect for better ads

Mar 1, 2026

A quick study of billboards can give us a better understanding of what works best in advertising.

What the USPS considers advertising content

Mar 1, 2026

In keeping with this month’s Pub Aux theme, I’m going to discuss what content the Postal Service considers to be advertising for the purpose of computing postal rates on out-of-county Periodical ...

Congress once again shows support for local newspapers

Feb 3, 2026

Earlier today, the appropriations package was passed by the House and signed by President Trump.

Revenue, reach and readership: How one publisher is expanding his brand (and having fun)

Feb 1, 2026

“We publish 15,000 issues a month and mail it to 13,500 addresses,” Matthew Nelson said. “We distribute the others to drop points and news boxes around town for people to pick up.

Seeking new revenue streams in 2026? Look to local events…

Jan 13, 2026

Metro’s partnership with Evvnt Inc. makes it easy to build and manage event calendars while generating substantial revenue with ticketing, marketing and discovery services.