Promoting news literacy, protecting the First Amendment
and enhancing the capabilities of community newspapers
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Public notices in newspapers are part of the three-legged stool of government accountability. Public notices help to inform the public on activities by the government and other public entities. ...
Mar 1, 2024
One of newspapers’ great strengths is in (1) recognizing a good story when you see one, plus (2) tying that story-telling ability into solving an advertiser’s problem.
Mar 1, 2024
Let’s take a look at a real puzzle and see how it relates to the particular challenges of creating advertising.
Mar 1, 2024
In 2024, the Foundation will roll out the Competition for Readership Development promotion. The promotion will offer prizes in two qualifying divisions for the best promotions for newspaper subscriptions ...
Feb 20, 2024
This helpful webinar from Metro Creative Graphics provides a comprehensive overview of effective ad design and copywriting techniques to create and sell stellar ads that benefit both your publication and ...
Feb 1, 2024
Save the date for the 138th Annual Convention & Trade Show: September 26-28, 2024, in Omaha, Nebraska
Feb 1, 2024
Once upon a time, most obituaries were a routine affair: a templated list of survivors and a few quick biographical facts. Today, they’re much more likely to offer unique, memorable stories — ...
Feb 1, 2024
I come across many of our small business clients who only have a Facebook page. This is OK when starting out, but if they want to start appearing in online searches and be organically found, a website ...
Feb 1, 2024
Missouri publisher Peggy Scott of Leader Publications says she can’t accept the credit, however, because the idea was reincarnated by the marketing team for one of her better customers.