National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Pub Aux Live Programs

The National Newspaper Association brings community newspapers revenue-generating ideas.

Pub Aux Live features publishers, editors, ad directors and others, with proven and workable ideas to increase revenue and help you build a stronger company in a question and answer format.

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Newsprint Expense Controls

Jun 14, 2018

About the program: Newspaper publishers and owners need to know what moves they can make to remain financially viable if the preliminary newsprint tariffs become permanent. Do you make deeper cuts in expenses ...

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10 Basic Photo Tips For Beginning Community Newspaper Photographers

May 10, 2018

About the program:  This photo primer will provide some basic tips for novice photographers at community newspapers. Guest Speaker Jeremy Waltner has won numerous photography awards for his work at ...

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Baker's Dozen: 13 Low-cost ways to increase paid circulation

Apr 12, 2018

About the program:  This circulation building program was developed by Max Heath for Landmark Community Newspapers Inc. when he was still with the company full time. It provides a variety of ideas ...

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Hats in the Ring: How to get more local political advertising

Feb 8, 2018

About the program:  This advertising program was developed by Roy Eaton and his staff at the Wise County Messenger in Decatur, TX. It was designed to bring in more political advertising during local ...

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Build Revenue with Senior Expos

Jan 11, 2018

About the program:  Leader publications in Festus, MO, holds four Senior Expos each year. Each event is supported and promoted with an edition of the company's senior magazine, Grand Times, which ...

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Using Augmented Reality at Your Newspaper

Dec 11, 2017

About the program:  S&R Media LLC, which publishes The Navigator, The Carmi Chronicle, and The Prairie Post in Ilinois, recently began using augmented reality for some of its sports coverage and ...

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Older Pub Aux Live programs

Dec 11, 2017

Cross-department circulation building About this program: The Lancaster News came up with a way to increase its single-copy sales, increase subscriptions and increase ad revenue. This plan involved sampling ...

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