National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Great Ideas

NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday. 

How the Aspen Daily News appealed to readers’ anxiety to raise over $42,000 during COVID-19

Jun 1, 2020

“When people see a friend's name on a list, they don't want to miss out and they call to donate the next day.”

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Newspapers can tell compelling narratives in a podcast format

Jun 1, 2020

The story only gets stranger from there. And The Galena Gazette covered the twists of the case, more than 130 years ago. Most newspapers have stories like this, deep in the archives.

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Podcasting is an effective, low-cost way to expand your presence online

May 14, 2020

Starting a podcast: publisher interview with Tom Lappas of the Henrico Citizen

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How to host a Zoom party for your audience

May 12, 2020

Missouri School of Journalism students partner with media organizations to solve problems they face. Challenge accepted!

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Iowa weeklies launch #InThisTogether advertising campaign

May 12, 2020

"Those small ads at the bottom of the pages are part of a chain covering 20 pages with 70-plus ads," Owner and Publisher Bill Tubbs wrote via email.

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'A Walk Around' engages readers and interests advertisers

May 6, 2020

"Back in the early days of the stay-at-home order when people were trying to find ways to stay occupied, I put together a game called 'A Walk Around Oakland,'" Hunt explained. "Each stop was a place or ...

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Career fairs — like everything else — are turning virtual

May 1, 2020

Spring is usually a very busy time for fairs as students graduate, and hiring ramps up for projects in the coming months. Of course, this year is different, and both employers and job seekers are scrambling ...

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Sonoma newspapers becoming nonprofit

May 1, 2020

To keep local journalism alive, the owners of this newspaper and three other community newspapers in Sonoma County are transferring their ownership to a new nonprofit created to help the papers compete ...

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Generating revenue in times of crisis

Apr 30, 2020

We began looking for ways to bring in new revenue while our traditional methods of income are taking a hit. We came up with several.   

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