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Postal Tips by Max Heath

Max Heath, NNA Postal Committee, is a postal consultant for Landmark Community Newspapers LLC and NNA members. Email maxheath@lcni.com.

Postal Q & A: Subscriptions in arrears, sacks vs. trays, etc.

“Copies may be mailed at the prices that apply to subscriber copies for 6 months after a subscription has expired if the publisher makes a good-faith attempt to obtain payment or a promise of payment ...

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Periodical Postage advertising standards, measurement

Advertising measurement for calculation of Periodical postage on PS Form 3541 is required to compute higher, zoned pound rates on ad matter based on distance outside the county and allows lower, unzoned ...

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Postal Q & A: Value of IMb? Sampling problems

Q: I have a publisher who wants to use the sampling rule to do a one–time, all–county distribution to share a COVID-19 four-page insert. My understanding is that the 10% rule applies to his ...

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Postal Q & A: Requester pubs below 24 pages?

Coronavirus: Missing pub days affect permit?

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Mail volume to fall 18%, deliveries up 5%

The Postal Service’s updated five-year plan predicts mail volume will fall 18% during that period, while delivery points will grow by 5%, or 6.9 million. That, in turn, means revenue per delivery ...

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Electronic paid/requester subscriptions can count as valuable add-ons in certain circumstances

The ability to count electronic subscriptions on the annual postal Statement of Ownership, Management and Circulation, PS Form 3526, has been established since 2012. I have not revisited the subject since ...

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Postal Q & A: Statements of ownership run in text form? Late?

These are questions to the NNA postal hotline that may be of interest to all members but with names and titles removed to protect the identity of the location asking. Q: We forgot to file our Statement ...

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In-county newspapers, marketing mail shoppers, get low or no increases in 2020 rate case; distant mail more costly

The Postal Service filed October 9 for its annual inflationary rate increase effective Jan. 26, 2020. The price cap was 1.9%, limiting the hike for mailing services. In-County was announced as 1.5% and ...

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Postal Q & A: What are my options to deal with local delivery complaints?

Q: One of our newspapers had a question about a postal weight limit on an insert. Disagreement ensued over a 3.3-ounce limit existing (or not). Does one exist?  

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Maximize postage savings & improve delivery under NNA-won rules, prices

Compare these to your postage statements and practices.

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Boost distribution, sell extra advertising and grow subscriptions with mail sampling

I get frequent contacts about sampling and update my column on this topic every few years. I’m altering my approach some to suggest how to legally keep mail distribution at higher levels weekly, ...

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Postal Q & A: Can my mail be held if there is a PostalOne! outage?

Are medical marijuana or CBD oil advertisements OK in newspapers?

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Marketing Mail proposed changes withdrawn

‘Seamless Acceptance’ a trend for future mail entry?

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Postal Q & A: Can I get refunds for papers delivered late?

Q: Is there any recourse to apply for a refund when mail is not delivered within the service standard?

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Non-deliverable charges to nonsubscribers or nonrequesters reduced by postal-addressing rule change long sought by NNA

Periodical newspapers which mail copies to nonsubscribers or nonrequesters using specific addresses are in for some relief from burdensome Address Changes Notices (PS Form 3579, usually on a yellow sticker). ...

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In-county newspapers get favorable price increase proposal except for Saturation when sampling, or for Requesters

A U.S. Postal Service rate case was filed Oct. 10 for changes effective Jan. 27, 2019.

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Statement of Ownership questions answered

National Newspaper Association members went through the annual exercise of filing their statement of ownership this month, with Oct. 1 the filing date. I received several questions about them, which might ...

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Renewal notices can be mailed as Marketing Mail

In this column I’ll share actual questions received by NNA’s postal email hotline with answers that might be worthwhile to others.

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Can charitable gift subs be counted as paid?

Here are more questions and answers from actual inquiries to the National Newspaper Association Postal Hotline in recent weeks.

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